Same But Different Umjetnička instalacija by Asya Demidova

Same But Different Umjetnička instalacija by Asya Demidova is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Likovnih Umjetnosti i Umjetničkih Instalacija Competition Category.

ŽeljezoLikovna Umjetnost· 2021

Same But Different Umjetnička instalacija

by Asya Demidova

Client: Asya Demidova

Željezna nagrada A' Design Award Winner in Likovna Umjetnost Category

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The Design

About Same But Different Umjetnička instalacija

Isto, ali drugačije je umjetnička instalacija koja pretvara miris u fizički oblik. Djelo se zasniva na izomerima, spojevima koji imaju istu hemijsku formulu, ali drugačiji raspored atoma, zbog čega mogu nositi dva različita mirisa. Svaka skulptura sadrži dva srodna mirisa i spaja njihove molekularne oblike u jednu formu. Forme su izrađene 3D štampom i prekrivene sa nekoliko slojeva holografske boje nanesene industrijskim aerografom. Unutrašnje komore sa apsorpcionim materijalima čuvaju mirise, koji se šire prema van kroz tanke kanale. Posjetioci mogu držati i mirisati svaki komad.

The Recognition

About the Željezna nagrada A' Design Award

Same But Different Umjetnička instalacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Same But Different Umjetnička instalacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Same But Different Umjetnička instalacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is about converting smell into a physical form and constructing visual interpretation in two different approaches. For the first approach, to provide a tangible experience of the smell, forms were created. Each shape contains two relevant smells. Molecular representation of the smells has to be placed together to create a form. Smells were contrasted in their juxtaposition to each other using still-life layouts based on these smells' chemical arrangements for the second approach.
Dimensions & Packaging: The 3D forms around 12-15cm and printed with the maximum resolution of the printer. The inside of the forms has internal chambers (2cm) with absorbent materials, which allow preserving the smell. The chambers are connected to the exterior through thin conduits (2mm), which allow the smell to diffuse out.
Tags: smell, chemistry, 3dprint, sculpture, art, tangible, juxtaposition, 3d, holographic
Production Technology: The forms were 3D printed and coated with several holographic paint layers applied by an industrial airbrush. Shape and a colour give a hint about the duality of the smell preserved in one form.
Design Challenge: The project's greatest challenge was to stay on the scientific side and translate real phenomena into the experience for the ordinary person.
Research: There are thousands of chemical substances. The exploration is about unique pairs which have the same formula but have two different smells. Only a small variation in the arrangement of their atoms makes them different. This rare and unique phenomenon was found and confirmed with experts (perfumers and chemists) through the research.
Inspiration: The complexity of the human senses is impressive. If you are interested in the topic, it will bring you to the research in the chemistry behind them, in this project specifically to smells.
Project Duration: The project started in January 2017 in Moscow and finished after five months. It was exhibited in the "Reveal" show in June 2017.
Operation Flow: People can smell and grab the sculptures to experience them from different angles.
Team Members: Art Direction & Design – Asya Demidova