Night Tales Kostim I Moda by Feiyang Zhang

Night Tales Kostim I Moda by Feiyang Zhang is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Mode, Odjeće i Odjevnih Predmeta Competition Category.

ŽeljezoModa· 2021

Night Tales Kostim I Moda

by Feiyang Zhang

Client: Feiyang Zhang Design

Željezna nagrada A' Design Award Winner in Moda Category

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Verified Award Winner

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Colors

The Design

About Night Tales Kostim I Moda

Feiyang je imao strast prema svim mračnim stvarima. Noćna stvorenja; vještice i šuma. Smatrala ih je misterioznim i nevjerovatno inspirativnim. Ova kolekcija inspirisana je nizom mračnih bajki. Feiyang je napisala svoje priče, a zatim stvorila čudne, očaravajuće likove. Dizajnirala je odjevne predmete koji pristaju protagonistima' karakteristika. Umjesto da prvo razmišlja o mogućim oblicima odjeće, Feiyang je izveo linije, forme i teksturu iz prirode, poput krila leptira ili kore drveća, rasporedio ih na različite načine dok određeni oblici ne izrastu prirodno, što se može primijeniti na ljudsko tijelo.

The Recognition

About the Željezna nagrada A' Design Award

Night Tales Kostim I Moda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Night Tales Kostim I Moda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Night Tales Kostim I Moda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic.

For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable.

Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
Dimensions & Packaging: The whole collection contains 5 looks, size 4 women and size 10 men.
Tags: Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
Production Technology: Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body.

Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself.

The creation process is almost the same as a fine artist creating an intuitive artwork.
Design Challenge: The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping.

Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
Research: The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters.

Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs.

After hundreds hours of reading and writing, the weird narratives of Night tales were made.
Inspiration: Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring.

Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references.

This collection is inspired by a series of dark fairytales she wrote.
Project Duration: The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
Operation Flow: The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body.

All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
Patents: Copyrights belong to Feiyang Zhang, 2020.
Team Members: Designer:Feiyang Zhang
Image Credits: Image #1-5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/
Designer and Stylist FeiYang Zhang, Night Tales,2018