I Love You From Afar Društveni by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Društveni by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

BronzaOglašavanje· 2021

I Love You From Afar Društveni

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Brončana nagrada A' Design Award Winner in Oglašavanje Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Društveni

Na početku pandemije, kada su svi u Čileu bili u karantinu, sve Miniso prodavnice bile su zatvorene, pa je kako bi se održala posvećenost publici kreirana kampanja „Volim te iz daljine", koja se izvodi 100% online, dostavljajući hiljade ideja za zabavu potrošača dok su zatvoreni.

The Recognition

About the Brončana nagrada A' Design Award

I Love You From Afar Društveni je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da I Love You From Afar Društveni bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. I Love You From Afar Društveni sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax