Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora od Xiaolu Zhang

Dizajn Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora od dizajnera Xiaolu Zhang je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

SrebroEnterijer· 2021

Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora

autor Xiaolu Zhang

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora

Vodeća prodavnica Zimskih olimpijskih igara u Pekingu je enterijerski dizajn komercijalnog prostora kreiran za prvu globalnu vodeću prodavnicu Zimskih olimpijskih igara 2022. godine. Prostor od 800 kvadratnih metara u Pekingu spaja maloprodaju s medijskim prostorom za predstavljanje koji se koristi za lansiranje proizvoda i informisanje javnosti. Instalaciona umjetnost na ulazu podiže vizuelnu prepoznatljivost. Govornica i srodni oblici napravljeni su od bijelog mat akrila izrezanog u ploče debljine tri centimetra s poliranim uglovima. Svjetla koja mijenjaju boju postavljena iza akrila stvaraju impresivnu atmosferu leda i snijega.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Beijing Winter Olympics Flagship Store Enterijerski dizajn komercijalnog prostora je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Dimenzije i pakovanje: 800 square meters
Oznake: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Tehnologija proizvodnje: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Dizajnerski izazov: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Istraživanje: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Inspiracija: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Trajanje projekta: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Tok rada: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Članovi tima: Zhangxiaolu
Huangzhihong