Steady Power Wire Art Umjetnička instalacija by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Umjetnička instalacija by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Likovnih Umjetnosti i Umjetničkih Instalacija Competition Category.

BronzaLikovna Umjetnost· 2022

Steady Power Wire Art Umjetnička instalacija

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

Brončana nagrada A' Design Award Winner in Likovna Umjetnost Category

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The Design

About Steady Power Wire Art Umjetnička instalacija

Steady Power Wire Art je umjetnička instalacija kreirana za izložbu povodom godišnjice kompanije. Instalacija koristi bakarne žice koje je isporučio proizvođač električnih žica i kablova kako bi se oblikovala velika stabla koja simbolizira kompaniju. Iz stabla se pružaju pet scena iz svakodnevnog života: štand sa kašom, trpezarijski sto, voz, hram i svjetionik. Promjenjivo osvjetljenje i audio naracija prate žičane forme, dok sjene žica padaju na zidove i strop. Djelo pokriva 281 kvadratni metar i prikazuje kako električna energija podržava obično svakodnevni život.

The Recognition

About the Brončana nagrada A' Design Award

Steady Power Wire Art Umjetnička instalacija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Steady Power Wire Art Umjetnička instalacija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Steady Power Wire Art Umjetnička instalacija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd