Treasure Box Chocolate Ambalaža za čokoladu by Mutian Yu

Treasure Box Chocolate Ambalaža za čokoladu by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Hrane, Pića i Kulinarskih Umjetnosti Competition Category.

ŽeljezoKulinarska Umjetnost· 2022

Treasure Box Chocolate Ambalaža za čokoladu

by Mutian Yu

Client: Savannah College of Art and Design

Željezna nagrada A' Design Award Winner in Kulinarska Umjetnost Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate Ambalaža za čokoladu

Treasure Box Chocolate je kombinacija čokolada pakovana u obliku kutije s blagom. Pakovanje sadrži pet različitih čokolada, zajedno s orašastim plodovima, sušenim brusnicama, keksima, žele bombonama i pucketajućim bombonama. Svaka čokolada je također oblikovana kao mala kutija s blagom, tako da otvaranje jedne otkriva drugačiji fil. Kutija ima dimenzije 331,5 x 71,5 x 58 milimetara i proizvedena je vrhunskim procesom izrade poklon kutija, koji uključuje izradu ploča, štampanje na omotnom papiru, obradu površine i montažu. Namjera je proslaviti male trenutke radosti.

The Recognition

About the Željezna nagrada A' Design Award

Treasure Box Chocolate Ambalaža za čokoladu je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Treasure Box Chocolate Ambalaža za čokoladu bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Treasure Box Chocolate Ambalaža za čokoladu se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.