Roi Re Ilustracija by Poovakorn Watcharaphongphiphat

Roi Re Ilustracija by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Društveni Dizajn Competition Category.

ŽeljezoDruštveni· 2022

Roi Re Ilustracija

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

Željezna nagrada A' Design Award Winner in Društveni Category

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Verified Award Winner

Verify Award Status for #127338

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Colors

The Design

About Roi Re Ilustracija

Roi Re je online izložbena web stranica koja se fokusira na priče o thajskim uličnim prodavcima starog stila koji danas rijetko postoje. Cilj je stvoriti divljenje i svijest kod mladih generacija prema thajskoj kulturi kroz istraživanje ovih rijetkih uličnih prodajnih aktivnosti starog stila. Roi Re pruža informacije, znanje i alate kroz upotrebu jedinstvene i zanimljive serije ilustracija.

The Recognition

About the Željezna nagrada A' Design Award

Roi Re Ilustracija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Roi Re Ilustracija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Roi Re Ilustracija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Roi Re" is an online exhibition website focusing on stories of Thai old style street peddlers that rarely exist in the present day. The aim is to create appreciation and awareness among young generations toward Thai culture through the exploration of these rare old-style street vending activities. Roi Re provides information, knowledge, and tools through the use of a unique and riveting series of illustrations.
Tags: illustration, Graphic Design, Culture, Archive, Thai, Website, Exhibition, Young, History
Production Technology: “Roi-Re” provides information, knowledge, and tools through the use of unique and riveting series of illustrations, on-location Augmented Technology (AR) in the form of pop-up kiosks, and series of promotional materials to connect the younger generation to what street paddlers used to be in the past.
Design Challenge: Many of the stories often come from word of mouth and memories of an older generation and the official records of their stories are hard to find. Therefore, the content mostly comes from interviews of older generations who had known and experienced old-style street peddlers.
Research: Thai old-style street peddlers have had a long and strong relationship with Thai culture and people. However, the development and modernization these days cause them to be less dominant, many have slowly changed their form, and some of them have disappeared. In addition, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected with newer generations and the official records of their stories are rare and hard to find.

The aim of this project is to preserve and create an appreciation of Thai old-style street peddlers to a younger generation. By bringing their stories back in the present time with the help of technology, AR, virtual museum, motion graphic video, on-location pop-up kiosk, and fun illustration style, the young generation is allowed to explore and experience what was it like for street padders in the past.
Inspiration: Since the past, street peddlers have had a long and strong relationship with Thailand. However, the development and modernization caused old style street peddlers to be less dominant. Many of the unique street peddlers have slowly changed their form, and some of them have disappeared. Moreover, their stories often come from word of mouth and memories of older generations, which sometimes got disconnected from younger generations.
Project Duration: The project started in September 2019 with the research and design development and finished in July 2020 for the exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow: The online exhibition website provides information, knowledge, and tools through the use of a unique and riveting series of animated illustrations to mimic the environment of the street peddlers in the past. Audiences can play and explore items that pop up on the screen along with on the physical exhibition display, pop-up kiosks, using Augmented Technology (AR) to explore the hidden peddlers' stories on various historical locations, such as, Charoen Krung Road.