Fantasy Factory Maloprodaja by SIG Design

Fantasy Factory Maloprodaja by SIG Design is a highly esteemed winner of the very prestigious 2022 Zlatna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ZlatoEnterijer· 2022

Fantasy Factory Maloprodaja

by SIG Design

Client: Nayuki

Zlatna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Maloprodaja

Fantasy fabrika sa pečenjem na licu mesta kao osnovnom prodajnom tačkom, integriše sektore čaja, maloprodaje, IP poklona i barova kako bi stvorila multifunkcionalnu fabričku prodavnicu. Dizajnerski koncept FTY preuzet je iz fabrike. F označava pošteno. Za veliki protok ljudi i bogate kategorije proizvoda, prostor je isplaniran kao pijaca. T označava vrijeme. Boja radnje je izvučena iz promjena boje neba, što podrazumijeva promjene vremena u danu. Y se odnosi na Vas (kupce). Različiti Vi u ogledalu proširen je na višedimenzionalni interaktivni uređaj.

The Recognition

About the Zlatna nagrada A' Design Award

Fantasy Factory Maloprodaja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Fantasy Factory Maloprodaja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Fantasy Factory Maloprodaja stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019