Blue Frog Bar I Restoran by SIG Design is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ŽeljezoEnterijer· 2022

Blue Frog Bar I Restoran

by SIG Design

Client: Blue Frog

Željezna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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Colors

The Design

About Blue Frog Bar I Restoran

Blue Frog nudi hranu sa roštilja i koktele. Dizajn je potreban da prikaže moderne američke kulturne karakteristike. Da bi se stvorio otvoren i slobodan prostor za susret s različitim društvenim situacijama, potrošači mogu imati ugodno iskustvo u objedovanju. Jedinstvena kultura od 100 snimaka donosi uzbuđenje i izazov kupcima. Stoga je šank vizualni centar za prijenos uzbuđenja u cijeli prostor. Usvojeni su različiti materijali, višeslojni oblici i umjetnička dekoracija kako bi se stvorio prostor visokog kvaliteta.

The Recognition

About the Željezna nagrada A' Design Award

Blue Frog Bar I Restoran je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Blue Frog Bar I Restoran bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Blue Frog Bar I Restoran se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing