Hanzi and Alphabet Dizajn Tipa by Rui Ma

Hanzi and Alphabet Dizajn Tipa by Rui Ma is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

Hanzi and Alphabet Dizajn Tipa

by Rui Ma

Client: Rui Ma

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Hanzi and Alphabet Dizajn Tipa

Ovo je skup dizajna slova koji predstavlja kombinaciju dvije različite kulture Hanzi i Alphabet. Dizajn slova kombinuje Hanzi znakove i engleska slova. Svako slovo je dizajnirano s prilagođenim oblicima iz jednog ili više dijelova Hanzi poteza. Dizajn je kreiran korišćenjem savremenih vizuelnih jezika zajedno sa jarkim bojama.

The Recognition

About the Željezna nagrada A' Design Award

Hanzi and Alphabet Dizajn Tipa je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Hanzi and Alphabet Dizajn Tipa bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Hanzi and Alphabet Dizajn Tipa se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of type design that combines Hanzi character strokes and English letters. Each letter was designed with customized shapes from one or more parts of Hanzi strokes. The design was created in a modern and clean visual system with bright colors.
Dimensions & Packaging: Each application visualizes how the type could work together as words and how the Hanzi strokes can be shapes as design elements and patterns. The pattern design was based on the Hanzi strokes that were used for the letters in the words.
Tags: Type Design, Typography, Visual Communication, Graphic Design, Language
Production Technology: The first steps were sketches on digital screen by using a grid system. And the design was created and designed with Adobe Illustrator and Photoshop.
Design Challenge: The challenge of this project is how to combine the Hanzi stroke shapes and English letters in a clear and also creative way.
Research: The research was based on information about Hanzi character strokes and English alphabet from books and online.
Inspiration: The inspiration was from combining Chinese and English language culture. At the same time, I am also inspired by clean and modern visual designs, which brought me to think about how to create an alphabet that represents Hanzi in a modern way.
Project Duration: 2021 Los Angeles
Operation Flow: The type would be primarily used for communication design.