Flora Promotivna animacija proizvoda by Nan Li and Hesu Dong

Flora Promotivna animacija proizvoda by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.

ŽeljezoFilm· 2022

Flora Promotivna animacija proizvoda

by Nan Li and Hesu Dong

Client: GOODO design

Željezna nagrada A' Design Award Winner in Film Category

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The Design

About Flora Promotivna animacija proizvoda

Flora je kompjuterski generisan animirani film napravljen s ciljem predstavljanja multifunkcionalnog sofa inspirisanog cvjetovima u punom cvatu. Film prikazuje dizajnerske elemente, funkcionalne karakteristike, zanatsku izradu i materijale sofe. Umjetnička dekonstrukcija, kompozicija slike, osvjetljenje i dizajn teme korišteni su kako bi se proizvod predstavio iz više uglova i prenijela njegova estetska vrijednost. Svi elementi su modelirani u tri dimenzije, animirani u programu Cinema 4D i renderovani pomoću Redshift-a, dok je finalna kompozicija urađena u Adobe After Effects-u. Film je isporučen u Full HD rezoluciji pri 25 kadrova u sekundi.

The Recognition

About the Željezna nagrada A' Design Award

Flora Promotivna animacija proizvoda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Flora Promotivna animacija proizvoda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Flora Promotivna animacija proizvoda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.