The Sound of Poetry Ključna vizuala kampanje by Chih-Hsi Chen

The Sound of Poetry Ključna vizuala kampanje by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2022

The Sound of Poetry Ključna vizuala kampanje

by Chih-Hsi Chen

Client: Chih-hsi Chen

Željezna nagrada A' Design Award Winner in Grafika Category

8,341

Verified Award Winner

Verify Award Status for #131359

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Sound of Poetry Ključna vizuala kampanje

Zvuk poezije je ključna vizuala dizajnirana za kampanju sa dva dijela: pozorište poezije koje istražuje glas i seriju radionica o naučnoj fantastici i svemiru. Ključna vizuala poprima oblik audio zapisa, kakvi se vide na ekranima računara. Prirodni elementi poput plamena, lišća i koralja izobličeni su u oblike valova, stvarajući egzotičan i nadrealan efekat. Horizontalni raspored podsjeća na način na koji su stihovi poredani u pjesmi. Poster za preklapanje štampan je na vlaknastom papiru, matiranom s jedne strane kako bi se postigla duboka crna pozadina, sa naslovom ispisanim srebrnom bojom.

The Recognition

About the Željezna nagrada A' Design Award

The Sound of Poetry Ključna vizuala kampanje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da The Sound of Poetry Ključna vizuala kampanje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Sound of Poetry Ključna vizuala kampanje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen