Amaro Lifestyle Trgovina od Leticia Nobell

Dizajn Amaro Lifestyle Trgovina od dizajnera Leticia Nobell je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

SrebroEnterijer· 2022

Amaro Lifestyle Trgovina

autor Leticia Nobell

Klijent: Amaro

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Enterijer

11,786

Verificirani dobitnik nagrade

Verificirajte status nagrade za #131705

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Amaro Lifestyle Trgovina

Nove Amaro fizičke trgovine odražavaju destinacijski lifestyle brend, povezujući žene s modom, dizajnom, tehnologijom, ljepotom i wellnessom u različitim kategorijama unutar fluidnog izgleda. Obline i ženstvene linije žene, jednostavnost u sirovinama i integriranost prirode inspirisali su ovaj dizajn, gdje će se klijent osjećati dobrodošlo i zabavljeno u prostoru koji je istovremeno minimalistički i bogat, tehnološki i ugodan, moderno i toplo, pretvarajući suprotnosti u dopune.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Amaro Lifestyle Trgovina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Amaro Lifestyle Trgovina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Amaro Lifestyle Trgovina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimenzije i pakovanje: Total floor area is 1300 square meters
Oznake: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tehnologija proizvodnje: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Dizajnerski izazov: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Istraživanje: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiracija: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Trajanje projekta: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Tok rada: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Članovi tima: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Autorstvo slika: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso