Chick Coin Animirana reklama by Jp Space Studio

Chick Coin Animirana reklama by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.

BronzaFilm· 2022

Chick Coin Animirana reklama

by Jp Space Studio

Client: JP SPACE Studio

Brončana nagrada A' Design Award Winner in Film Category

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Colors

The Design

About Chick Coin Animirana reklama

Chick Coin je animirana reklama napravljena za platformu za povezivanje studenata s poslovima s nepunim radnim vremenom na Tajvanu. Film traje četrdeset sekundi u punoj visokoj definiciji, brzinom od dvadeset četiri kadra u sekundi. Dva brand karaktera vide finansijske teškoće studenata prikazane na televizijskom ekranu. Čarobni utor za novčić tada odvodi likove u bezbrižan i vedar svijet, a stvarni svijet se također mijenja. Animacija kombinuje ručno crtanje s digitalnom ilustracijom i softverom za kompoziciju. Humoristična radnja i vizuelni efekti imaju za cilj povezati brend s mladim gledateljima.

The Recognition

About the Brončana nagrada A' Design Award

Chick Coin Animirana reklama je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chick Coin Animirana reklama bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chick Coin Animirana reklama sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.