Wuhan Resort Primarna funkcija: Enterijer prodajnog centra by DSC Design

Wuhan Resort Primarna funkcija: Enterijer prodajnog centra by DSC Design is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2022

Wuhan Resort Primarna funkcija: Enterijer prodajnog centra

by DSC Design

Client: DSC Design

Srebrna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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The Design

About Wuhan Resort Primarna funkcija: Enterijer prodajnog centra

Wuhan Resort je prodajni centar velikog kulturno-turističkog kompleksa u Wuhanu, Kina. Enterijer se prostire na 3.810 kvadratnih metara i nastavlja zakrivljeni dizajnerski jezik fasada zgrade. Zakrivljeni brend zid i veliki LED ekran prate liniju prstenastog spuštenog plafona. Prilagođeni materijali, uključujući bešavne plafonske panele nalik drvetu i bešavne podove od umjetnog kamena, stvaraju jedinstvenu površinu. Zakrivljeni zidovi usmjeravaju kretanje i oblikuju prostore za čitanje i kafu, prodajne razgovore i interakciju, povezujući trgovinu, umjetnost i prirodu.

The Recognition

About the Srebrna nagrada A' Design Award

Wuhan Resort Primarna funkcija: Enterijer prodajnog centra je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Wuhan Resort Primarna funkcija: Enterijer prodajnog centra bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Wuhan Resort Primarna funkcija: Enterijer prodajnog centra je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.
Dimensions & Packaging: Project area: 3,810sqm
Function: Sales center
Tags: DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"
Production Technology: 1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling.
2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.
Design Challenge: Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.
Research: In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.
Inspiration: Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.
Project Duration: Started in: 2020.10
Finished in: 2021.05
Location: Wuhan, Hubei Province
Operation Flow: The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.
Team Members: Interior finishes design: DSC·DESIGN
Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting
Image Credits: JS studio / YU PHOTOGRAPHY