Dreamscape Multimedijalna Instalacija by Nelson Chow

Dreamscape Multimedijalna Instalacija by Nelson Chow is a highly esteemed winner of the very prestigious 2022 Željezna nagrada A' Design Award in Dizajn Likovnih Umjetnosti i Umjetničkih Instalacija Competition Category.

ŽeljezoLikovna Umjetnost· 2022

Dreamscape Multimedijalna Instalacija

by Nelson Chow

Client: K11 Concepts Limited

Željezna nagrada A' Design Award Winner in Likovna Umjetnost Category

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The Design

About Dreamscape Multimedijalna Instalacija

Dreamscape je multimedijalna instalacija smještena u Bohemian Garden-u u sklopu K11 Musea u Hong Kongu. Skulpturalni oblik kao da lebdi iznad zemlje i u pravilnim intervalima ispušta maglu. Izdaleka, Dreamscape izgleda poput osvijetljene bijele školjke koja se izdiže iz oblaka. Izbliza se mogu vidjeti tri luka koji počivaju na šest tankih nogu što lagano dodiruju tlo. Iznutra, više od 250 osvijetljenih lampi u obliku mjehurića prati unaprijed programiran svjetlosni raspored. Materijali su otporni na vremenske uvjete, izdržljivi i lagani, a struktura se može rastaviti radi transporta i ponovno sastaviti.

The Recognition

About the Željezna nagrada A' Design Award

Dreamscape Multimedijalna Instalacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Dreamscape Multimedijalna Instalacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Dreamscape Multimedijalna Instalacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreamscape is a voluptuous sculptural form that appears to float above the K11 MUSEA Bohemian Garden. It regularly disperses mist, thus, from afar, it appears as an illuminated white shell emerges from a billowing cloud, tempting guests to engage in a relaxing urban misty moment. Up close, three arches are anchored onto six feet that touch the ground lightly, emphasizing an ephemeral shared experience. Once inside, the 250 illuminated bubble lamps are timed to evoke dreaming in a sleeping cloud.
Dimensions & Packaging: H2600 x W3500 x D3500 (mm)
Tags: ncdesignandarchitecture, K11musea, victoriadockside, adriancheng, art, ncda
Production Technology: All materials had to be weatherproof, durable and light for outdoor display. The structure had to be designed for easy disassembly, transportation and reassembly. Placement of the 250+ illuminated bubbles were carefully calibrated so that they are ergonomically friendly while visually appealing. The light programme and wring of bubbles posed another challenge as it had to give the illusion of a sleeping cloud, and work in line with the mist performance that happens every 20 minutes.
Design Challenge: Dreamscape serves all ages, so we had to consider how different groups react. Children tend to run underneath, while adults usually prefer to stand and look at it. It had to be safe, and accessible to wheelchairs and walkers. It is open day and night, so we have focused on how different lighting combined with mist can create dissimilar, but mesmerizing experiences. Positioning each bubbles lamp had to be both visually pleasing and ergonomically safe.
Inspiration: Dreamscape, is a portmanteau word, blending and combining ‘dream’ and ‘escape’ to encapsulate our commitment to design a pause for busy minds by moving visitors from reality into ambiguity. We hope our playful multi-sensory sculptural design will make visitors dream in another dimension, and that this is more important than ever with the current limits on travel - we want people to imagine and dream the impossible. Dreamscape represents an exciting utopia and freedom, available to all.
Project Duration: The installation has been on display since September 2021 until March 2022 in K11 MUSEA, Victoria Dockside, Hong Kong. It will then be transported to other K11 premises around China.
Patents: Copyright belongs to New World Development Company Limited
Team Members: Nelson Chow
Raphael Pardo
Image Credits: HDP Photography Services Hong Kong
K11 MUSEA