Srebro Grafika · 2022
SP Saffron Grotesk Tipski Primjerak
by Paul Robb and Moira Bartoloni
- Srebrna nagrada A' Design Award 2022 in Grafika
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 37,632
- Verification code BD1072EDE7 · Verify this award
Colors
About SP Saffron Grotesk Tipski Primjerak
Šafran je elegantno savremeno neogroteskno sans-serifno pismo sa snažnim stilskim geometrijskim kontrastima, oslanjajući se na estetiku i tipografske standarde švajcarskog modernizma. Prepoznatljiv široko otvoren stav je dizajniran da pruži pravu vizualnu konzistentnost za brendiranje i komunikaciju. Ovo autentično i originalno pismo predstavlja promjenjivu savremenu estetiku. Uzorak je podijeljen u sekcije, sa posterima u obliku prstena unutar paketa.
About the Srebrna nagrada A' Design Award
SP Saffron Grotesk Tipski Primjerak je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da SP Saffron Grotesk Tipski Primjerak bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. SP Saffron Grotesk Tipski Primjerak je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Image Credits
- Paul Henry Robb
