Vessi Animation Animacija proizvoda by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.
SrebroFilm· 2022
Vessi Animation Animacija proizvoda
Client: Morgan Studio
Srebrna nagrada A' Design Award Winner in Film Category
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- Verified Award Winner
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The Design
About Vessi Animation Animacija proizvoda
Vessi Animation je promotivna animacija kreirana za čizmu. Animacija predstavlja proizvod kroz prirodne vizuelne elemente koji povezuju obuću sa životnim stilom kupca. Voda se odnosi na karakteristike čizme, dok oblaci sugeriraju lakoću. Čizma je modelirana tehnikama hard surface u programu 3ds Max, koristeći fotografije kao referencu, a primijenjene su i kožne teksture. Renderiranje je urađeno pomoću Redshifta, a simulacije pomoću Houdinija. Animacija je korištena na web stranici proizvoda i na društvenim mrežama, bez objašnjavajućeg teksta.
The Recognition
About the Srebrna nagrada A' Design Award
Vessi Animation Animacija proizvoda je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Vessi Animation Animacija proizvoda bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Vessi Animation Animacija proizvoda je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan
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