Qyf Primarna funkcija: Enterijerski dizajn butika by Sun Concepts Office

Qyf Primarna funkcija: Enterijerski dizajn butika by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2022

Qyf Primarna funkcija: Enterijerski dizajn butika

by Sun Concepts Office

Client: Sun Concepts

Srebrna nagrada A' Design Award Winner in Enterijer Category

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Colors

The Design

About Qyf Primarna funkcija: Enterijerski dizajn butika

Book Text: Qyf je enterijerski dizajn multibrend butika u Wuhanu, Kina, s ukupnom izgrađenom površinom od 270 kvadratnih metara. Prodavnica nudi širok asortiman proizvoda, pa se izlaganje zasniva na velikim ravnima umjesto na mnogo polica. Ovo jednostavno rješenje čuva cjelovitost prostora. Ogledala reflektiraju enterijer i čine prostor dubljim. Metal, kamen i staklo formiraju jednostavne geometrijske oblike. Velike staklene površine pretvaraju prodavnicu u izlog za pješake. Kružna ruta vodi posjetioce pored svakog izloženog artikla.

The Recognition

About the Srebrna nagrada A' Design Award

Qyf Primarna funkcija: Enterijerski dizajn butika je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Qyf Primarna funkcija: Enterijerski dizajn butika bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Qyf Primarna funkcija: Enterijerski dizajn butika je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie