Tube Collection Primarna funkcija: Kolekcija putnih torbi by Nio Life is a highly esteemed winner of the very prestigious 2022 Srebrna nagrada A' Design Award in Dizajn Modnih i Putnih Dodataka Competition Category.
SrebroModni Dodatak· 2022
Tube Collection Primarna funkcija: Kolekcija putnih torbi
by Nio Life
Client: NIO Life
Srebrna nagrada A' Design Award Winner in Modni Dodatak Category
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The Design
About Tube Collection Primarna funkcija: Kolekcija putnih torbi
Kolekcija Tube je asortiman putnih torbi dizajniran da udobnost i zaštitu doma unese u svakodnevno kretanje. Kolekcija uključuje messenger torbe, aktovke, tote torbe i ruksake u više dimenzija, zadovoljavajući različite putne potrebe. Oblik je inspirisan mjehurastim stubom i daje mekan, obavijajući izgled. Zrak zatvoren unutra stvara osjećaj lebdenja, tako da svaka torba izgleda vizualno manje teška. Vanjski materijal je mikrovlakno, a postava je pamuk. Posebna pažnja posvećena je kompaktnim proporcijama te širokim, dobro pozicioniranim otvorima.
The Recognition
About the Srebrna nagrada A' Design Award
Tube Collection Primarna funkcija: Kolekcija putnih torbi je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Tube Collection Primarna funkcija: Kolekcija putnih torbi bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tube Collection Primarna funkcija: Kolekcija putnih torbi je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
- Dimensions & Packaging
- Multi dimensions
- Production Technology
- Fabric: microfiber; Lining: 100% cotton
- Design Challenge
- The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
- Research
- Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
- Inspiration
- The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
- Project Duration
- Opening of the project in 2018/8, first sale in 2020/2.
- Operation Flow
- The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
- Team Members
- NIO Life
Tom Dixon
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