Coway Centar za korisničko iskustvo od IQI Concept

Dizajn Coway Centar za korisničko iskustvo od dizajnera IQI Concept je visoko cijenjeni dobitnik prestižne nagrade 2022 Brončana nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

BronzaEnterijer· 2022

Coway Centar za korisničko iskustvo

autor IQI Concept

Klijent: IQI Concept

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Enterijer

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Boje

Dizajn

O dizajnu Coway Centar za korisničko iskustvo

Coway Experience Centre je centar za korisničko iskustvo smješten u Kuala Lumpuru, Malezija. Prostor površine 2210 kvadratnih stopa predstavlja proizvode i usluge za čistu vodu i zrak, kvalitetan san i higijenu kupatila. Centar je podijeljen na pet zona: Naslijeđe brenda, Briga o vodi, Briga o zraku, Briga o životnom prostoru i Servisna briga. Ekrani osjetljivi na dodir, fleksibilni elektronski uređaji i televizijski paneli omogućavaju jednostavno ažuriranje prikazanog sadržaja. Bijela, plava i crna boja, te zakrivljene linije u drvenim i bijelim završnim obradama podsjećaju na vodu i zrak. Stanica za filtraciju vode predstavlja centralnu tačku sekcije Briga o vodi.

Priznanje

O nagradi Brončana nagrada A' Design Award

Coway Centar za korisničko iskustvo je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Coway Centar za korisničko iskustvo bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Coway Centar za korisničko iskustvo sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimenzije i pakovanje: 2210 sqft
Oznake: experience centre, curves, nature, clean, commercial space, digital
Tehnologija proizvodnje: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Dizajnerski izazov: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Istraživanje: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiracija: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Trajanje projekta: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Tok rada: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Članovi tima: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Autorstvo slika: Photographer: David Yeow