Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije od DB and B Pte Ltd

Dizajn Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije od dizajnera DB and B Pte Ltd je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

SrebroEnterijer· 2022

Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije

autor DB and B Pte Ltd

Klijent: DB&B Pte Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Enterijer

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Boje

Dizajn

O dizajnu Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije

Book Text: Amplifying Identity je dizajn enterijera kancelarije smješten na Asia Square u Singapuru. Radni prostor prostire se na tri sprata i pokriva ukupnu površinu od 9.300 kvadratnih metara. Pedeset kolaborativnih tačaka i pet velikih sala za sastanke raspoređeni su po spratovima kako bi podržali fleksibilan i hibridan način rada. Prilagođena ambijentalna grafika primijenjena je na hodnicima i zidnim površinama kako bi predstavila kulturu kompanije, principe liderstva i historiju. Tepisi napravljeni od održivih materijala, boja s niskim sadržajem hlapljivih organskih spojeva i zonsko osvjetljenje koriste se za ograničavanje uticaja na okoliš.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Amplifying Identity Primarna funkcija: Dizajn enterijera kancelarije je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimenzije i pakovanje: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Oznake: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Tehnologija proizvodnje: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Dizajnerski izazov: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Istraživanje: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiracija: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Trajanje projekta: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Članovi tima: Ricardo Celis
Victor Wong
Autorstvo slika: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/