WineStax Odlagač za vino koji se može slagati od BrandBase

Dizajn WineStax Odlagač za vino koji se može slagati od dizajnera BrandBase je visoko cijenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award u kategoriji Dizajn Posuda za Pečenje, Stolnog Posuđa, Posuđa za Piće i Posuđa za Kuhanje.

SrebroKuhinjski Pribor· 2022

WineStax Odlagač za vino koji se može slagati

autor BrandBase

Klijent: BrandBase B.V.

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Kuhinjski Pribor

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Dizajn

O dizajnu WineStax Odlagač za vino koji se može slagati

WineStax je odlagač za vino koji se može slagati, dizajniran za kućnu upotrebu. Svaka jedinica je nezavisna i drži do tri boce. Jedinice se spajaju metalnim kopčama, tako da su spojevi neprimjetni, a sistem se može proširiti do deset jedinica. Jedna jedinica sastoji se od dva trostruko-heksagonalna elementa i spojnog štapa s navojnim krajevima, koji se rukom zavrću zajedno. Heksagonalni oblici daju odlagaču lagan i profinjen izgled. Proširivi sistem omogućava prilagođavanje odlagača za vino različitim prostorijama i veličinama kolekcije.

Priznanje

O nagradi Srebrna nagrada A' Design Award

WineStax Odlagač za vino koji se može slagati je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da WineStax Odlagač za vino koji se može slagati bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. WineStax Odlagač za vino koji se može slagati je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimenzije i pakovanje: Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Oznake: Winestax, stackable, wine rack, home decor, kitchen accessory,
Tehnologija proizvodnje: The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Dizajnerski izazov: The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Istraživanje: During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiracija: The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Trajanje projekta: The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Tok rada: The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patenti: Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Članovi tima: Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven