Audemars Piguet Dizajn enterijera muzeja od Atelier Brueckner

Dizajn Audemars Piguet Dizajn enterijera muzeja od dizajnera Atelier Brueckner je visoko cijenjeni dobitnik prestižne nagrade 2022 Zlatna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

ZlatoEnterijer· 2022

Audemars Piguet Dizajn enterijera muzeja

autor Atelier Brueckner

Klijent: Audemars Piguets

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu Audemars Piguet Dizajn enterijera muzeja

Musee Atelier Audemars Piguet je enterijer muzeja kreiran za švicarskog proizvođača satova. Izložba se prostire na 1.100 kvadratnih metara i nalazi se u Le Brassusu u Švicarskoj, selu u kojem je kompanija osnovana. Posjetioci prate tečnu spiralnu rutu s promišljenom naracijom, a svako poglavlje ima svoj vlastiti dizajnerski jezik. Skulpture, automati i kinetičke instalacije daju ritam izložbi, koja je vizuelno povezana s okolnim pejzažom. Odsjaji i sjene mijenjaju se s dobom dana i godišnjim dobom.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Audemars Piguet Dizajn enterijera muzeja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Audemars Piguet Dizajn enterijera muzeja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Audemars Piguet Dizajn enterijera muzeja stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimenzije i pakovanje: The exhibition area is 1,100 sqm.
Oznake: Watch, Audemars, Piguets, craftmanship, luxury
Tehnologija proizvodnje: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Dizajnerski izazov: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Istraživanje: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiracija: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Trajanje projekta: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Tok rada: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Članovi tima: Wassim Melki
Sungha Kim
Autorstvo slika: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer