Lenza Lenzy Clothes Clinic Dizajn brend identiteta by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
BronzaGrafika· 2022
Lenza Lenzy Clothes Clinic Dizajn brend identiteta
Client: Lenza Lenzy Clothes Clinic
Brončana nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #140296The Design
About Lenza Lenzy Clothes Clinic Dizajn brend identiteta
Lenza Lenzy je program brend dizajna i vizuelnog identiteta kreiran za kliniku za odjeću, uslugu posvećenu njezi i popravci odjevnih predmeta. Identitet je izgrađen u slojevitim fazama, počevši od naziva brenda i priče o brendu, a zatim kroz brend knjigu, smjernice za logotip, knjigu vizuelnog identiteta, unutrašnje uređenje, motion grafiku i oglašavanje. Korišteni su papir, tkanina, drvo, naljepnice, ofset štampa i digitalna štampa. Osnovnu ideju vodilo je istraživanje načina rada klinika, jer prije toga nije postojala slična klinika za odjeću.
The Recognition
About the Brončana nagrada A' Design Award
Lenza Lenzy Clothes Clinic Dizajn brend identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lenza Lenzy Clothes Clinic Dizajn brend identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lenza Lenzy Clothes Clinic Dizajn brend identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
- Dimensions & Packaging
- Lenza Lenzy had a 120m x 30m of clothes clinic
- Tags
- Clothes clininc, Branding, brand design, brand story
- Production Technology
- We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
- Design Challenge
- The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
- Research
- There are a lot of researching program for this project.
- Inspiration
- Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
- Project Duration
- Start: Apr 2020 End: Dec 2021
- Operation Flow
- Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
- Patents
- Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
- Team Members
- Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei - Image Credits
- Wallrus design studio
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