About Puer Infografski plakat by Evan Chen is a highly esteemed winner of the very prestigious 2026 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2026
About Puer Infografski plakat
by Evan Chen
Željezna nagrada A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About About Puer Infografski plakat
About Puer je set infografskih plakata o Pu'er čaju, čaju ukorijenjenom u regiji Yunnan u Kini. Svaki plakat ima dimenzije 500 x 700 milimetara. Serija predstavlja vrste stabla Pu'er čaja, njegove ekološke karakteristike, biodiverzitet i područja porijekla. Funkcije Pu'er čaja objašnjene su s biološkog i hemijskog stanovišta. Tekst, grafika, dijagrami i ilustracije pojednostavljuju složene podatke u jasnu strukturu. Cilj je pomoći javnosti da nauči osnove čaja i podijeliti kinesku kulturu čaja sa širom publikom.
The Recognition
About the Željezna nagrada A' Design Award
About Puer Infografski plakat je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da About Puer Infografski plakat bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. About Puer Infografski plakat se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
- Dimensions & Packaging
- Poster: 500mm*700mm
- Tags
- Infographic,logo,packaging,illustrations,graphics,aggs,
- Production Technology
- The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
- Design Challenge
- Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
- Research
- The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
- Inspiration
- The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
- Project Duration
- between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
- Operation Flow
- To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
- Team Members
- Evan Chen
Min Fang
Fan Zhang - Image Credits
- Evan Chen
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