Sertao Sporedni sto by Gabriela Campos is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Namještaja Competition Category.

BronzaNamještaj· 2023

Sertao Sporedni sto

by Gabriela Campos

Client: Mais Alma Arquitetura and Design

Brončana nagrada A' Design Award Winner in Namještaj Category

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Colors

The Design

About Sertao Sporedni sto

Sertao je sporedni sto inspirisan slikom Abaporu, koju je 1928. godine stvorila Tarsila do Amaral, simbol modernizma u Brazilu. Zaobljeni oblik prati fluidne i organske linije koje reinterpretiraju pokret i razigrani duh slike. Meki i živi tonovi upotpunjuju kompoziciju. Sto ima MDF strukturu sa lakiranom bojom i završnom obradom od američkog hrasta. Dimenzije su mu 45 cm širine, 30 cm dubine i 50 cm visine. Svaki komad je ručno izrađen od strane lokalnih zanatlija u Kruzilji, Minas Žerais, Brazil.

The Recognition

About the Brončana nagrada A' Design Award

Sertao Sporedni sto je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Sertao Sporedni sto bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Sertao Sporedni sto sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a piece with a challenging design with a strong symbolism supporting it. With a narrative behind its organic forms, alludes to several elements contained in the work of Tarsila. Regarding the colors in the composition, the choice was to bring the soft and at the same time vivid tones of the work. As for the shape, the intention was to recreate the movement with fluid and organic lines, a challenge to the eye of the sense of balance, proportion and with a playful soul. A graceful balance between form and function.
Dimensions & Packaging: Dimensions Width 45 cm 17,7 in / Depth 30 cm 11,80 in / Height 50 cm 19,70 in
Tags: table, side table, modernism, Brazilian furniture, Brazilian Design
Production Technology: Fully handcrafted in the city of Cruzilia, Minas Gerais, this sidetable is produced by local artisans. The piece has an mdf structure with lacquer paint and American oak finish.
Design Challenge: The challenge was in the study of shapes and specially the stability of the table, so that I could achieve a viable piece, economically and in terms of execution and, at the same time, that brought the lightness and organic shapes I was looking for.
Research: Being influenced by the modernist atmosphere around the world of Tarsila, the goal was to create a design that has this soul. The production was a process of evolving from sketches, technical drawings, and the real scale modeling. The execution was carried out in full-scale prototype.
Inspiration: The rounded shaped side table is a hommage of the work Abaporu (1928), by Tarsila do Amaral, a great symbol of modernism in Brazil. The artist spent a lot of time studying in France, going through ateliers like Fernand Leger's, and returns to Brazil bringing this background to create her unmistakable signature. Abaporu, with its vivid colors and rounded shapes, is speculated to be the most valued Brazilian work in the world. The inspiration came from trying to develop a work of reinterpreting Abaporu and reproducing it in my world of design, keeping its essence and its message.
Project Duration: The project started in March 2022 and finished in May 2022, in Rio de Janeiro.
Operation Flow: Having a refined design, the piece brings a graceful balance between form and function. It is a unique side table that catches the eye of the public, being both an organic and clean, yet a statement piece.
Image Credits: Photographer: MCA Estúdio