Re Form Nakit set by Chow Tai Fook Jewellery Creative Centre

Re Form Nakit set by Chow Tai Fook Jewellery Creative Centre is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Nakita Competition Category.

BronzaNakit· 2023

Re Form Nakit set

by Chow Tai Fook Jewellery Creative Centre

Client: Chow Tai Fook Jewellery

Brončana nagrada A' Design Award Winner in Nakit Category

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Verified Award Winner

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Colors

The Design

About Re Form Nakit set

Book Text: Re:Form je set nakita koji se sastoji od tri klizne perle i lančića. Klizne perle su obično skriveni dijelovi koji se koriste za podešavanje dužine ogrlica i narukvica. Re:Form pretvara kliznu perlu u glavni element dizajna. Svaka perla može biti postavljena bilo gdje duž lančića, tako da nosilac može formirati ogrlicu, narukvicu ili druge kombinacije. Lančić od 36 inča omogućava više od 120 kombinacija, dok lančić od 18 inča omogućava najmanje 90. Set poziva nosioca da postane su-kreator i podržava jednostavan i trajan stil.

The Recognition

About the Brončana nagrada A' Design Award

Re Form Nakit set je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Re Form Nakit set bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Re Form Nakit set sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With re:form, it is no longer true that one needs to own 10 jewellery pieces for 10 different occasions. By breathing new life into the wearing experience, the infinite designs yielded by re:form transcend time and space, advocating a sustainable style rooted in the belief that less is more. Even when left unused, the beads can be laid out to simulate a winking face that brightens up the day. After all, creativity knows no boundaries.
Design Challenge: Innovation is at the core of Re:Form. At the product level, Re:Form shed light on an oftenoverlooked device used in commercial jewellery by transforming it into a facilitator, as well as a medium, of personal expression. At the user-experience level, wearer is no longer passive, but takes on an active role in ‘designing’ their own jewellery. By introducing Re:Form, Chow Tai Fook presents itself as a leading innovator in the jewellery sector, underlining the importance of the wearer role in something that’s as intimate as the jewellery they wear.
Inspiration: In the world of jewellery, slider beads are usually used as adjustable clasps on necklaces or bracelets. Taking an innovative approach, Chow Tai Fook redefines this often overlooked device by transforming it into a playful gadget that is not only functional, but also aims to inspire.

The set consists of three intricately-designed beads, plus a finely crafted chain. Made with meticulous craftsmanship, these beads can be placed anywhere along the chain to create a multitude of personalised looks according to one's liking - be it a necklace, bracelet, or anything that comes to mind. We invite and empower its user to become an active co-creator.
Operation Flow: Re:Form is extremely user-friendly: simply put the bead on the chain and slide it along anywhere the user wants it to be. The ease of use is made possible thanks to calculated precision and meticulous craftsmanship. Depending on the length of the chain, placing the beads on a 36-inch yields more than 120 possible combinations, while an 18-inch yields at least 90 combinations. Besides, with the same amount of time required to put on a regular piece of jewellery, one can create so much more at one’s fingertips with Re:Form, be it a necklace, a bracelet, or anything that comes to one’s mind.
Team Members: Chow Tai Fook Jewellery Creative Centre
Image Credits: Chow Tai Fook Jewellery Creative Centre

Read the Press Release