Lumedica Korporativni brendidentitet by Spiros Gizas

Lumedica Korporativni brendidentitet by Spiros Gizas is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ŽeljezoGrafika· 2023

Lumedica Korporativni brendidentitet

by Spiros Gizas

Client: Lumedica

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Lumedica Korporativni brendidentitet

Lumedica je korporativni brend identitet kreiran za dijagnostičku kompaniju. Identitet je izgrađen oko klasičnog tipografskog fonta i grafičkog logotipa u obliku sekvence, forme koja se koristi u bioinformatici za prikazivanje očuvanosti i raznolikosti DNK i RNK sekvenci. Logotip je postavljen kao fokalna tačka dizajna. Boja, tipografija, oblici, slike i prazan prostor kombinovani su kako bi izrazili karakter brenda. Identitet je primijenjen na koverte, memorandume, fascikle za rezultate, rokovnik, brošure, torbu, vizitkarte, letke i kalendar.

The Recognition

About the Željezna nagrada A' Design Award

Lumedica Korporativni brendidentitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Lumedica Korporativni brendidentitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Lumedica Korporativni brendidentitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In bioinformatics, a sequence logo is a graphical representation of the sequence conservation of nucleotides (DNA/RNA) or amino acids. A sequence logo is created from a collection of aligned sequences and depicts the consensus sequence and diversity of the sequences.
Dimensions & Packaging: A4 letter, folders, envelope, bag, calendar, cards, flyers
Tags: Logo, DNA, Diagnostic, Corporate idemtity, Brand
Production Technology: We research the public, the value proposition and the competition. We design the logo and make a template for it.
We incorporate language that can be used for connection, advertising and integration by people and social media.
The design of the corporate identity contains design: Logo, envelope, letterhead, result folders, diary, brochures, bag, cards and diary.
Design Challenge: We're combining visual elements like color, typography, shapes, images, and whitespace to express the brand's personality in a visual way.
Research: A surefire way to design for our client a timeless logo was by sticking a classic font , making it the focal point and a graphic DNA . We're taking the essence of the brand and brand personality to create an identity of a company.
Inspiration: The psychology of logos, from the fonts, colors, and shapes effect how our company design them. An important decision that will impact how our client company is viewed by the public.
Project Duration: The project started in September 2021 in Athens
Operation Flow: Benefits of Having a Strong Brand Identity:
Helps influence customers, helps extend the business, create customer loyalty, increase sales, protect from competitors.
and increase the worth of the company.
Image Credits: Images by Spiros Gizas