Vivo X80 Kampanja vanjskog oglašavanja by Output

Vivo X80 Kampanja vanjskog oglašavanja by Output is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

SrebroOglašavanje· 2023

Vivo X80 Kampanja vanjskog oglašavanja

by Output

Client: Output

Srebrna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Vivo X80 Kampanja vanjskog oglašavanja

Vivo X80 je kampanja vanjskog oglašavanja kreirana za promociju serije pametnih telefona. Umjesto 3D ekrana bez naočala postavljenog visoko na zgradi, kampanja koristi ogromni podni ekran postavljen direktno na tlo, tako da posmatrači mogu gledati iz neposredne blizine. Sadržaj je organizovan u sedam činova i prikazan je u Shenzhenu i Xianu. Dva radara i tehnologija za snimanje ljudskog tijela prate poziciju i kretanje publike, tako da slike reaguju na posmatrače. Za prikaz se koristi tehnologija laserske projekcije.

The Recognition

About the Srebrna nagrada A' Design Award

Vivo X80 Kampanja vanjskog oglašavanja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Vivo X80 Kampanja vanjskog oglašavanja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Vivo X80 Kampanja vanjskog oglašavanja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan