Racer Igračka by Ilwhan Ahn is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Igračaka, Igara i Hobi Proizvoda Competition Category.

ŽeljezoIgračka· 2023

Racer Igračka

by Ilwhan Ahn

Client: Iahn Design

Željezna nagrada A' Design Award Winner in Igračka Category

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Verified Award Winner

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Colors

The Design

About Racer Igračka

Racer je izuzetna kolekcija za djecu i kolekcionare s izraženim interesom za automobile. Riječ je o konstruktivnoj magnetnoj igrački koja korisnicima omogućava da dizajniraju i personaliziraju vlastitu kolekciju. Racer također služi kao dekorativni komad koji impresivno izgleda na radnom stolu, stolu ili zidnoj polici. Osmišljen kao vrhunska igračka za djecu, izrađen je od izdržljivih materijala, uključujući ABS plastiku sa završnim slojem boje otporne na UV zrake i uretanske gumene gume usklađene s FDA standardima.

The Recognition

About the Željezna nagrada A' Design Award

Racer Igračka je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Racer Igračka bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Racer Igračka se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Racer is a great collection for children and collectors with a deep interest in automotive.

Racer is a constructive magnetic toy that allows customers to design and personalize their own collection.

Racer is also an ornamental toy that looks incredible on a desk, a table, or a wall shelf.

Racer is a luxurious toy for children made from long-lasting materials like ABS plastic with a UV-resistant paint finish and FDA-compliant urethane rubber tires.
Dimensions & Packaging: Product: 235mm x 125mm x 75mm
Package: 250mm x 130mm x 80mm sleeve box
Tags: Toys, Cars, Solidworks, Keyshot, 3D Print
Production Technology: 3D modeling with Solidworks; Rendering with Keyshot; Prototype with Form 3 printer from Formlabs
Design Challenge: A lot of effort went into researching a design that did not require screws and had no visible parting lines. On top of that, spending a lot of time making numerous prototypes to find the right specifications was the most challenged part.
Inspiration: Toy vehicles and construction toys are popular choices for millions of children across the world. Racer is a product that children and adults who love cars can interact and enjoy together.

The design inspiration is from the early Formula 1 racing car but with a modern minimalist aesthetics. Sleek and speedy racing car design is perfect gift for relatives or friends.
Project Duration: The project started in May 2021 in Seoul, Korea.
Operation Flow: Racer is a constructive magnetic toy that allows customers to design and personalize their own collection. Each part connected by a magnet can be easily disassembled and reassembled into parts of a desired color.
Patents: Copyrights belong to ILWHAN AHN, 2021
Team Members: ILWHAN AHN: Director, Product Designer
Image Credits: Image: ILWHAN AHN
Design: ILWHAN AHN