Mission Sleep Fitness Recap Kampanja by Jisoo Sim

Mission Sleep Fitness Recap Kampanja by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

BronzaOglašavanje· 2023

Mission Sleep Fitness Recap Kampanja

by Jisoo Sim

Client: Eight Sleep

Brončana nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner
Verify Award Status for #146802

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Colors

The Design

About Mission Sleep Fitness Recap Kampanja

Eight Sleep je lansirao svoju 2022. godinu u snu: Mission Sleep Fitness. Ovo je osvrt na osam spavanja na godišnjem rezimeu kampanje gdje članovi mogu vidjeti sve svoje podatke o spavanju za 2022. u galaktičkom dizajnu. Njihovi članovi su prikazali svoje podatke kao priču u aplikaciji, a imali su i opcije da podijele jedinstvene avatare koje su dobili na osnovu svih metrika njihovog zdravlja i sna. Glavni izazov s kojim su se dizajneri suočili bio je kontekstualiziranje podataka o spavanju i zdravlju na zabavan i privlačan način, ostajući vjerni nauci i dovoljno jednostavan jezik da ga svaki autsajder razumije.

The Recognition

About the Brončana nagrada A' Design Award

Mission Sleep Fitness Recap Kampanja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mission Sleep Fitness Recap Kampanja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mission Sleep Fitness Recap Kampanja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado