Srebro Mobilni · 2023
Digital Human Platforma za prijenos uživo
by Baidu Online Network Technology Beijing
- Srebrna nagrada A' Design Award 2023 in Mobilni
- CLIENT: Baidu Online Network Technology. Beijing
- Estimated Number of Design Views: 36,788
- Verification code 81B2CE0BD3 · Verify this award
Colors
About Digital Human Platforma za prijenos uživo
Digital Human je platforma za prijenos uživo izgrađena na tehnologiji umjetne inteligencije. Platforma podržava izradu digitalnih ljudi, konstrukciju sobe za prijenos uživo i interakciju između čovjeka i računara. AI voditelji emituju neprekidno dvadeset četiri sata dnevno, čime se uklanja potreba za osobljem na licu mjesta i fizičkim studijima. Izgled svakog voditelja može se prilagoditi kako bi odgovarao identitetu brenda. Raznovrsne virtuelne scene smanjuju troškove konstrukcije i predstavljaju atribute proizvoda i koncepte brenda. Cilj je smanjiti troškove i složenost prijenosa uživo.
About the Srebrna nagrada A' Design Award
Digital Human Platforma za prijenos uživo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Digital Human Platforma za prijenos uživo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Digital Human Platforma za prijenos uživo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
- Tags
- Live broadcast platform, AI anchors, Automatic live
- Production Technology
- Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
- Design Challenge
- Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
- Research
- With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
- Inspiration
- The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
- Project Duration
- Live on Baidu App in December 2022
- Operation Flow
- According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.
