ReForm Plastic Dizajn brendnog identiteta by Giang Nguyen

ReForm Plastic Dizajn brendnog identiteta by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2024

ReForm Plastic Dizajn brendnog identiteta

by Giang Nguyen

Client: ReForm Plastic

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Dizajn brendnog identiteta

ReForm Plastic je društveno odgovorno preduzeće sa sjedištem u Vijetnamu, posvećeno rješavanju problema plastičnog otpada, poboljšanju dobrobiti neformalnih radnika u sektoru otpada i promociji kružne ekonomije kroz proizvodnju namještaja i ploča napravljenih od recikliranog plastičnog otpada. Prepoznatljiva površinska tekstura ploča ReForm Plastic zamršeno je utkana u brendni identitet. Kako kompanija nastavlja da proizvodi nove ploče, njena biblioteka brendnih resursa raste i evoluira, generirajući dinamičnu i jedinstvenu kolekciju dizajnerskih materijala za kreativne poduhvate.

The Recognition

About the Brončana nagrada A' Design Award

ReForm Plastic Dizajn brendnog identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da ReForm Plastic Dizajn brendnog identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. ReForm Plastic Dizajn brendnog identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release