The Mask Enterijer kafića by Mea'ad AlAbboud

The Mask Enterijer kafića by Mea'ad AlAbboud is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ŽeljezoEnterijer· 2023

The Mask Enterijer kafića

by Mea'ad AlAbboud

Client: The Mask Cafe's Owner Mr. Faris

Željezna nagrada A' Design Award Winner in Enterijer Category

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Colors

The Design

About The Mask Enterijer kafića

Book Text: Mask je enterijer kafića koji se nalazi u Džedi, Saudijska Arabija. Dizajn je inspirisan šarenim maskama Venecijanskog karnevala u Italiji. Koncept povezuje Veneciju i Džedu, dva grada koja dijele nekoliko kulturnih i geografskih sličnosti. Luksuzna crno-zlatna paleta boja čini pozadinu za dekorativne maske donesene iz Venecije i postavljene na zidove, gdje posjetioci fotografišu. Unutrašnji prostor obuhvata oko 300 kvadratnih metara, dok vanjski prostor obuhvata oko 180 kvadratnih metara. Enterijer se prostire na jednoj etaži visine 4 metra.

The Recognition

About the Željezna nagrada A' Design Award

The Mask Enterijer kafića je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da The Mask Enterijer kafića bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. The Mask Enterijer kafića se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main concept inspired by colorful masks in luxury black & gold interior design to stand out among other competitors cafes in Jeddah city.
There are so many similarities between Venice in Italy and Jeddah in Saudi Arabia.
Dimensions & Packaging: The indoor area is around 300 sqm.
The outdoor area is around 180 sqm.
The interior is consist of one floor with 4 m height.
Tags: Cafe, Coffee, Mask, jeddah, interior, design. gold, modern, style, italy
Production Technology: All materials were from the local market. However, the furniture and decor elements were ordered from abroad. After receiving the Italian masks from Venice some modifications were done as needed.
Design Challenge: After having long complex research about the similarities between Venice in Italy and Jeddah in Saudi Arabia in different aspect such as the geographical, cultural, historical,..etc. The result need to have Venice with its luxurious parties where they should wear mask to hide their identities as the main concept of this cafe but in a very unique and creative way.
Research: There was a challenge in having the Italian masks in the local market. The cafe opening was delayed until receiving them from Italy as it's considered one of the main design elements on the interior. However, it was worth to be waiting for it because it is used as background for photos taken by visitors.
Inspiration: After visiting the most beautiful city in Italy, Venice, during the Venice Carnival, one of the biggest events in Italy. I've found that the masks - the perfect attribute - make the Venetian Carnival unique from other famous Italian carnivals.
So, I decided that the mask would be the main concept for this coffee shop project.
Project Duration: The project started in August 2022 in Jeddah and finished in February 2023.Project Fit-Out took around six months.
Operation Flow: The operation and the work flow was very smooth because all the interior furniture and accessories were ordered the moment the construction work starts on the site.
Once the building was ready, they items and goods were arrived on time. This was happend because of the good planning and the full design package such as visuals, BOQ,..etc.
Patents: Copyrights belong to Meaad AlAbboud, 2023.
Trademark 2023 Meaad Design.
Team Members: Mea'ad AlAbboud
Image Credits: Image #1 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #2 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #3 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #4 Photographer Adel bin Afif, The Mask Cafe, 2023.
Image #5 Photographer Adel bin Afif, The Mask Cafe, 2023.