Srebro Obrazovanje · 2023
Ggaedok Brendiranje dodatnih nastavnih materijala
- Srebrna nagrada A' Design Award 2023 in Obrazovanje
- CLIENT: Mirae-N
- Estimated Number of Design Views: 614,612
- Verification code 52293C1E33 · Verify this award
Colors
About Ggaedok Brendiranje dodatnih nastavnih materijala
Ggaedok je brend identitet za seriju dodatnih materijala za učenje korejskog jezika. Naziv Ggaedok je akronim korejske fraze Ggaewooja Dokhaeryuk, koja se odnosi na buđenje samopouzdanja i razumijevanja pročitanog. Logotip kombinuje naziv sa navodnicima, odabranim zato što njihov oblik podsjeća na korejske suglasnike i samoglasnike. Folije u boji u odabranim Pantone bojama ističu dijelove navodnika, a mat premaz povećava njihovu vidljivost. Likovi odštampani u knjizi vokabulara i knjizi razumijevanja pročitanog čine sadržaj zanimljivijim za učenike.
About the Srebrna nagrada A' Design Award
Ggaedok Brendiranje dodatnih nastavnih materijala je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Ggaedok Brendiranje dodatnih nastavnih materijala bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Ggaedok Brendiranje dodatnih nastavnih materijala je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
