Shan Yi Dizajn brend identiteta by Wu Fangbo and Liu Beibei

Shan Yi Dizajn brend identiteta by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2023

Shan Yi Dizajn brend identiteta

by Wu Fangbo and Liu Beibei

Client: Shan Yi

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #149564

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Yi Dizajn brend identiteta

Shan Yi je brend identitet dizajniran za kompaniju pametnih tehnologija koja pruža usluge poljoprivredi. Logo koristi oblik štita kao vizuelni okvir koji sugeriše zaštitu i izdržljivost. Unutar štita, slova S i Y su isprepletena i povezana, upućujući na naziv brenda i na vezu između pametne tehnologije i poljoprivrede. Uključeni su i uzorci tragova točkova i klasova pšenice, koji podsjećaju na jesenju žetvu. Linije su jednake širine, a logo slijedi zlatni rez. Znak se može štampati, šivati ili izrađivati brizganjem u različitim veličinama, uključujući upotrebu kao emblem na vozilima.

The Recognition

About the Brončana nagrada A' Design Award

Shan Yi Dizajn brend identiteta je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Shan Yi Dizajn brend identiteta bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Shan Yi Dizajn brend identiteta sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensions & Packaging: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Production Technology: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Challenge: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Research: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiration: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Project Duration: The project started in Beijing in December 2022 and was completed in February 2023.
Operation Flow: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Team Members: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu