Pepsi Black x Digital Shanghai FW Ambalaža za pića by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Ambalaža za pića by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Limitirano Izdanje i Prilagođeni Dizajn Competition Category.

ŽeljezoLimitirano Izdanje· 2023

Pepsi Black x Digital Shanghai FW Ambalaža za pića

by PepsiCo Design and Innovation

Željezna nagrada A' Design Award Winner in Limitirano Izdanje Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Ambalaža za pića

Pepsi Black x Digital Shanghai FW je limitirano izdanje ambalaže za pića kreirano za Shanghai Fashion Week. Ambalaža odražava temu događaja Originate New Nature. Šareni prsten okružuje Pepsi logo, a grafika je razvučena u jednom pravcu kako bi sugerisala produženje prostora i vremena. Dekonstruisani blokovi boja u ružičastoj i zelenoj postavljeni su na crnu pozadinu, stvarajući smjeli, višeslojni izgled. Preklapajuće razvučene grafike stvaraju digitalni glitch efekat koji izražava spajanje virtuelnog i stvarnog.

The Recognition

About the Željezna nagrada A' Design Award

Pepsi Black x Digital Shanghai FW Ambalaža za pića je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Pepsi Black x Digital Shanghai FW Ambalaža za pića bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pepsi Black x Digital Shanghai FW Ambalaža za pića se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release