Master Ji Gong Filmski plakat od Yitong Creative

Dizajn Master Ji Gong Filmski plakat od dizajnera Yitong Creative je visoko cijenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2023

Master Ji Gong Filmski plakat

autor Yitong Creative

Klijent: Yitong Creative (beijing) Media Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Master Ji Gong Filmski plakat

Master Ji Gong je najavni plakat za kineski animirani fantastično-avanturistički film istog naziva. Plakat je dimenzija 750 sa 1050 milimetara. Kineski tuš i tradicionalni kineski elementi korišteni su za stvaranje poetične i misteriozne istočnjačke atmosfere. Zmaj i monah, prikazan s crvenom kasajom, vanjskim ogrtačem od sašivenih komada tkanine i lepezom od palminog lista, likovi su iz filma i izrađeni su pomoću trodimenzionalnog softvera. Tuš je pripremljen s vodom i testiran na pirinčanom papiru, tvrdom papiru i tkanini radi poređenja tekstura. Svi dijelovi su zatim digitalno spojeni.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Master Ji Gong Filmski plakat je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Master Ji Gong Filmski plakat bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Master Ji Gong Filmski plakat je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimenzije i pakovanje: Trailer Poster: Width 750 mm x Height 1050 mm
Oznake: movie poster, ink, 3D, traditional Chinese art and history, animated film
Tehnologija proizvodnje: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Dizajnerski izazov: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Istraživanje: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiracija: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Trajanje projekta: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Tok rada: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patenti: Zhejiang Ruichen Picture Co., Ltd.
Članovi tima: Zhejiang Ruichen Picture Co., Ltd.
Autorstvo slika: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.