Sonder Moments 3D umjetnost golim okom by Flint Walk

Sonder Moments 3D umjetnost golim okom by Flint Walk is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Dizajn Kompjuterske Grafike, 3D Modeliranja, Teksturiranja i Renderiranja Competition Category.

ŽeljezoKompjuterska Grafika· 2023

Sonder Moments 3D umjetnost golim okom

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Željezna nagrada A' Design Award Winner in Kompjuterska Grafika Category

29,029

Verified Award Winner

Verify Award Status for #149940

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments 3D umjetnost golim okom

Sonder Moments je javno umjetničko djelo u 3D tehnici vidljivo golim okom, prikazano na digitalnom billboardu u centralnom dijelu Chengdua, Kina. Umjetničko djelo prikazuje kolosalnu figuru kreiranu pomoću kompjuterske grafike i 3D tehnologije vidljive golim okom. Elementi cvijeća, mramora i stakla kombinovani su sa efektima čestica na meteoritima. Djelo je prikazano na LED ekranu rezolucije 8K i površine od 888 kvadratnih metara. Velika razmjera stvara snažan vizuelni utisak. Kolosalna figura predstavlja samosvijest i snagu pojedinca.

The Recognition

About the Željezna nagrada A' Design Award

Sonder Moments 3D umjetnost golim okom je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Sonder Moments 3D umjetnost golim okom bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Sonder Moments 3D umjetnost golim okom se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.