Ecommuni Brochure Dizajn usluge doživljaja izložbe by Xi Zhu

Ecommuni Brochure Dizajn usluge doživljaja izložbe by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Željezna nagrada A' Design Award in Meta, Strateški i Uslužni Dizajn Competition Category.

ŽeljezoUsluga· 2023

Ecommuni Brochure Dizajn usluge doživljaja izložbe

by Xi Zhu

Željezna nagrada A' Design Award Winner in Usluga Category

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Verified Award Winner
Verify Award Status for #150074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecommuni Brochure Dizajn usluge doživljaja izložbe

Ecommuni Brochure je dizajn usluge koji posjetiteljima izložbe omogućava da kreiraju personalizirane brošure. Posjetitelji biraju izloške tijekom izložbe dodirivanjem NFC naljepnica postavljenih pored proizvoda. Odabrani predmeti se prikupljaju u digitalnoj brošuri koja se može urediti u aplikaciji, uključujući promjene izgleda, oznake i male ikone. Naslovnica se generiše na osnovu rute obilaska. Brošura se štampa na papiru samo kada posjetitelj napušta izložbu. Na ovaj način se smanjuje otpad od papira, a prikupljeni podaci podržavaju razvoj izložbene industrije.

The Recognition

About the Željezna nagrada A' Design Award

Ecommuni Brochure Dizajn usluge doživljaja izložbe je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Ecommuni Brochure Dizajn usluge doživljaja izložbe bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ecommuni Brochure Dizajn usluge doživljaja izložbe se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimensions & Packaging: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tags: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Production Technology: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Design Challenge: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Research: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiration: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Project Duration: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Operation Flow: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Team Members: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang