Barking Good Brendirani Sadržaj by Squared

Barking Good Brendirani Sadržaj by Squared is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

ŽeljezoOglašavanje· 2024

Barking Good Brendirani Sadržaj

by Squared

Client: Squared

Željezna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Brendirani Sadržaj

Briga o kućnim ljubimcima ušla je u novu eru. Mali krzneni prijatelji sada se tretiraju kao ravnopravni članovi porodice i primaju sve više pažnje. Za salon za njegu koji nudi luksuzno razmazivanje i vrhunske tretmane za pse, razvijen je širok spektar brendiranog sadržaja kako bi se formirala potpuno nova vizualna komunikacija koja pomaže ispričati tu novu priču. Psi imaju svoj karakter, stil i ličnost te su prikazani kao protagonisti koji zaslužuju vrhunsko razmazivanje.

The Recognition

About the Željezna nagrada A' Design Award

Barking Good Brendirani Sadržaj je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Barking Good Brendirani Sadržaj bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Barking Good Brendirani Sadržaj se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED