Mono Pizza Identitet brenda by Irina Kolosovska

Mono Pizza Identitet brenda by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2023

Mono Pizza Identitet brenda

by Irina Kolosovska

Client: Irina Kolosovska

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Mono Pizza Identitet brenda

Mono Pizza je identitet brenda kreiran za pica restoran u Ujedinjenom Kraljevstvu. Naziv spaja riječi Mona Liza i pica, povezujući likovnu umjetnost i kulinarstvo. Logotip stapa lice Mona Lize sa okruglim oblikom pice. Znak je nacrtan monolinijskom tehnikom i pravilnim grafičkim oblicima, tako da je smireni pogled sugerisan bez finih detalja. Koriste se samo tri boje, a kontrast među njima upotpunjuje jasnu i minimalističku kompoziciju. Identitet je primijenjen na ambalažu za picu dimenzija 320 sa 320 sa 40 milimetara, štampanu Pantone bojama.

The Recognition

About the Brončana nagrada A' Design Award

Mono Pizza Identitet brenda je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Mono Pizza Identitet brenda bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Mono Pizza Identitet brenda sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimensions & Packaging: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Tags: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Design Challenge: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Research: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiration: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Project Duration: The project started in April 2022 and work on the branding continues to this day.
Operation Flow: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Image Credits: Irina Kolosovska