Geneo Dizajn Izložbenog Salona by Belina Zhang

Geneo Dizajn Izložbenog Salona by Belina Zhang is a highly esteemed winner of the very prestigious 2023 Brončana nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

BronzaEnterijer· 2023

Geneo Dizajn Izložbenog Salona

by Belina Zhang

Client: Shanghai Brander Brand Design., Ltd

Brončana nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

Verify Award Status for #151218

View at A' Design Award Press Release Award Badge

Colors

The Design

About Geneo Dizajn Izložbenog Salona

Geneo je izložbeni salon dizajniran za brend kozmetike za njegu kože koji kombinuje tehnologiju sa prirodnim sastojcima. Prostor od 280 kvadratnih metara koristi vodu, biljke i kisik kao svoje glavne teme. Ulazni prostor sadrži svjetlosnu instalaciju sa tekućom vodom, zid od mjehurića, portretni zid i 5D bioskop. Zid od mjehurića se može rotirati, a svjetlo tada otkriva različite biljke unutar njega. U video prostoru, osvjetljenje na plafonu i sistem mirisa mijenjaju se u skladu sa sadržajem filma. Pseudo cement i terrazzo daju prirodan i primitivan izgled, dok su svi uglovi zidova ručno zaobljeni i polirani.

The Recognition

About the Brončana nagrada A' Design Award

Geneo Dizajn Izložbenog Salona je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Geneo Dizajn Izložbenog Salona bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Geneo Dizajn Izložbenog Salona sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensions & Packaging: Showroom covering 280m²
Tags: beauty, tech, nature, interior, branding
Production Technology: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Design Challenge: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Research: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiration: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Project Duration: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Operation Flow: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.