U Series Univerzalni malčer by Vladimir Zagorac

U Series Univerzalni malčer by Vladimir Zagorac is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Dizajn Poljoprivrednih Alata, Opreme i Mašinerije Competition Category.

SrebroPoljoprivredna Oprema· 2024

U Series Univerzalni malčer

by Vladimir Zagorac

Client: FPM Agromehanika

Srebrna nagrada A' Design Award Winner in Poljoprivredna Oprema Category

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Verified Award Winner

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Colors

The Design

About U Series Univerzalni malčer

U Series je univerzalni malčer dizajniran za priključivanje na traktor. Mašina je izrađena od zavarenog čelika sa plastificiranom ili pocinčanom završnom obradom, a nudi se u radnim širinama od 250, 280 i 300 centimetara. Hidraulički upravljani okvir za bočni pomak omogućava montažu na prednjem ili zadnjem dijelu traktora, dok klizači i valjak podešavaju radnu visinu u četiri stepena. Ojačana bočna maska štiti transmisiju. Fasetirani nosač oblik preuzima od planine Rtanj, koja se nalazi u blizini mjesta proizvodnje, i izražava snagu i istrajnost.

The Recognition

About the Srebrna nagrada A' Design Award

U Series Univerzalni malčer je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da U Series Univerzalni malčer bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. U Series Univerzalni malčer je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The head-stock features a distinct faceted and structurally robust form, which draws inspiration in the shape of Mount Rtanj, at the foot of which the company is located. The form of the reinforced side mask also associates to strength, focus and perseverance, which is the brand motto. Robustness is highlighted with carefully positioned brakes on the top surface, while the impression of orderliness and discipline is achieved by mutually corresponding angles of surfaces visible from the sides, and neat concealed joining.
Dimensions & Packaging: Width: 305cm, Depth: 122cm, Height: 105cm (for 280cm working grip), Weight 1010kg
Tags: Mulcher, Shredder, Dynamics, Strength, Perseverance
Production Technology: Welded steel, powder-coated / galvanized
Design Challenge: The product was redesigned using a streamlined visual language, strong appearance and a character set by the V series. The plan was to reduce errors and minimize the number of operations needed for build, but still achieve an interesting and forward-looking form. Large surfaces and small number of brakes presented a challenge regarding structural stability, especially considering material thickness, which needed to be relatively low, as this everyday product is intended for general usage.
Research: The form features a combination of sharp lines and angled surfaces. The side-view details follow the direction of movement. Special attention was given to the shape and robustness of the head-stock, an important design element that brings character. The new design simplifies the production of skids and the side mask, which also play a role in the dynamic look of the product. The front and back elements were moved further apart so the machine complies to the latest CE certification rules.
Inspiration: The U mulcher series is a continuation of a complete redesign of the product portfolio. The aim is to use the latest technologies and superior quality of workmanship with a design language started by the V series. The appearance of the machine follows the redesigned logo, with features that strongly unite sharp motion-oriented lines, large flat surfaces, and distinctive details. Corresponding bold graphics potentiate the main directions of the form and emphasize dynamics.
Project Duration: The project lasted for several months, and was done in Belgrade and Boljevac
Operation Flow: The machine has a multifunctional hydraulically operated side shift attachment frame, with changeable direction of usage, for placement at the front or back of the tractor. The working height can be set in four increments using both skids and the roller. The transmission is protected from accidental impacts with a reinforced side mask, while the rotor is protected with a characteristically shaped side cover. Three working grips are available - 250, 280, and 300cm.
Patents: Copyrights belong to FPM Agromehanika 2022
Image Credits: Vladimir Zagorac