Greenfun Mobilna aplikacija by Xingcheng Zhu

Greenfun Mobilna aplikacija by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Mobilnih Tehnologija, Aplikacija i Softvera Competition Category.

ŽeljezoMobilni· 2024

Greenfun Mobilna aplikacija

by Xingcheng Zhu

Client: XC Studio

Željezna nagrada A' Design Award Winner in Mobilni Category

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Verified Award Winner

Verify Award Status for #152485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greenfun Mobilna aplikacija

Greenfun je mobilna aplikacija dizajnirana za podršku brizi o biljkama i podizanje ekološke svijesti. Korisnici pomoću pametnog telefona identifikuju biljke oko sebe i usvajaju njihove digitalne verzije u ličnom vrtu. Proširena stvarnost prikazuje kako se biljke mijenjaju kroz četiri godišnja doba, dok tehnologija zasnovana na lokaciji pomaže u pronalaženju biljaka za usvajanje u blizini. Prijatelji se mogu pozvati da se pridruže aktivnostima u prirodi, a vrtovi se mogu posjećivati radi razmjene biljaka. Bodovi ostvareni kroz ove aktivnosti donose popuste prilikom kupovine pravih biljaka.

The Recognition

About the Željezna nagrada A' Design Award

Greenfun Mobilna aplikacija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Greenfun Mobilna aplikacija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Greenfun Mobilna aplikacija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents: No
Image Credits: All images are credited by the designer Xingcheng Zhu.