Jingting Mountain Scenic Area Brendni identitet od Zhejiang Gongshang University

Dizajn Jingting Mountain Scenic Area Brendni identitet od dizajnera Zhejiang Gongshang University je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2024

Jingting Mountain Scenic Area Brendni identitet

autor Zhejiang Gongshang University

Klijent: Anhui · Jingting Mountain Scenic Area

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

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Dizajn

O dizajnu Jingting Mountain Scenic Area Brendni identitet

Book Text: Turistička oblast planine Jingting je brend identitet kreiran za značajnu turističku oblast i nacionalni šumski park u provinciji Anhui u Kini. Identitet se zasniva na ideji kulturnog istraživanja kroz slikarstvo, tako da posjeta ostavlja utisak šetnje kroz svitak sa slikom. Pogledi na planine, oblici paviljona, mirni oblaci, divlje ždralove, kao i lokalna bijela žestoka pića i zeleni čaj, uklopljeni su u grafički jezik. Šest pomoćnih grafičkih elemenata podupire glavni znak i može se primijeniti u različitim okruženjima. Dizajn zamjenjuje raniju sliku ograničene privlačnosti i prilagođen je digitalnim medijima.

Priznanje

O nagradi Brončana nagrada A' Design Award

Jingting Mountain Scenic Area Brendni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Jingting Mountain Scenic Area Brendni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Jingting Mountain Scenic Area Brendni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimenzije i pakovanje: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Oznake: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Tehnologija proizvodnje: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Istraživanje: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiracija: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Trajanje projekta: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Članovi tima: Designer: Kan Zhao