Travel Buddy Igra u pregledniku od Stefan Maier-Wimmer

Dizajn Travel Buddy Igra u pregledniku od dizajnera Stefan Maier-Wimmer je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

ŽeljezoOglašavanje· 2024

Travel Buddy Igra u pregledniku

autor Stefan Maier-Wimmer

Klijent: Holidayextras.de

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Boje

Dizajn

O dizajnu Travel Buddy Igra u pregledniku

Travel Buddy je interaktivna avantura koja na zabavan način predstavlja proizvode Holiday Extras-a. Parallax svijet igre stvara virtuelno putničko iskustvo dok igrači navigiraju. U ulozi putnog saputnika, igrači vode par u planiranju odmora, nudeći savjete za uspješno putovanje. Savjeti vode do humorističnog testa tipa putnika, otkrivajući vlastito ponašanje na odmoru. Uz istraživanje ponude proizvoda, igrači stiču uvid u vlastite putničke preferencije.

Priznanje

O nagradi Željezna nagrada A' Design Award

Travel Buddy Igra u pregledniku je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Travel Buddy Igra u pregledniku bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Travel Buddy Igra u pregledniku se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimenzije i pakovanje: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Oznake: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Tehnologija proizvodnje: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Dizajnerski izazov: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiracija: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Trajanje projekta: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Tok rada: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Članovi tima: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel