Wudang Mountain Vizuelni identitet, ilustracija od Yao Wu

Dizajn Wudang Mountain Vizuelni identitet, ilustracija od dizajnera Yao Wu je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Kulturnog Nasljeđa i Kulturne Industrije.

BronzaKulturno Nasljeđe· 2024

Wudang Mountain Vizuelni identitet, ilustracija

autor Yao Wu

Klijent: Beijing Wuyao Cultural and Creative Co. Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Kulturno Nasljeđe

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Dizajn

O dizajnu Wudang Mountain Vizuelni identitet, ilustracija

Wudang planina je projekat vizuelnog identiteta i ilustracije kreiran za lokalitet svjetske kulturne baštine Wudang planina u Kini. Projekat obuhvata tri ilustracije, tri dizajna logotipa, ambalažu, uzorke inspirisane wudang mitologijom i lokalnom faunom, te interijerski dizajn flagship prodavnice. Glavni logotip koristi kompleksnu formu kako bi odražavao istoriju i svečanost lokaliteta, dok komercijalni sub-brend koristi čiste linije. Ambalažna kutija dimenzija 18 x 18 centimetara kombinuje reljefnu štampu, vruće žigosanje (hot stamping) i UV lakiranje, tako da se detalji mogu i vidjeti i osjetiti.

Priznanje

O nagradi Brončana nagrada A' Design Award

Wudang Mountain Vizuelni identitet, ilustracija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Wudang Mountain Vizuelni identitet, ilustracija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Wudang Mountain Vizuelni identitet, ilustracija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimenzije i pakovanje: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Oznake: Illustration, Wudang, Visual design, Cultural heritage design,
Tehnologija proizvodnje: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Dizajnerski izazov: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Istraživanje: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiracija: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Trajanje projekta: The project started in Beijing in July 2023 and ended in December 2023
Tok rada: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Članovi tima: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue