Ophthalmic Sustainability Ilustracija naslovnice časopisa by Cynthia Turner is a highly esteemed winner of the very prestigious 2024 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2024
Ophthalmic Sustainability Ilustracija naslovnice časopisa
Client: Alexander and Turner Medical Illustration Studio
Željezna nagrada A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About Ophthalmic Sustainability Ilustracija naslovnice časopisa
Oftalmička održivost je fantazijska ilustracija koja prikazuje bujno, svježe i rastuće botaničko okruženje koje cvjeta oko herojskog oka, za članak koji raspravlja o ozelenjivanju oftalmologije u cilju smanjenja količine odbačene ambalaže, potrošnih materijala i artikala za jednokratnu upotrebu korištenih u hirurgiji. Slika je namijenjena za naslovnicu i cjelostraničnu vodeću priču novembarskog izdanja časopisa EyeNet iz 2023. godine, publikacije Američke akademije za oftalmologiju.
The Recognition
About the Željezna nagrada A' Design Award
Ophthalmic Sustainability Ilustracija naslovnice časopisa je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Ophthalmic Sustainability Ilustracija naslovnice časopisa bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ophthalmic Sustainability Ilustracija naslovnice časopisa se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The greening of ophthalmology strives to reduce the amount of discarded packaging, disposables and single-use items used in surgery. The image will be used on the cover and inside lead article of EyeNet, the journal of the American Academy of Ophthalmology for the November 2023 Issue.
- Dimensions & Packaging
- Width 212.725 mm x Height 282.575 mm, 350 dpi, tiff
- Tags
- medical illustration, biomedical artist, visual science, ophthamology, sustainability, greening
- Production Technology
- Created using Cinema 4D, a 3D modeling program, 3D Models, and hand-painting in Photoshop, using a stylus and tablet on a Mac.
- Design Challenge
- Creating a unique and pleasing botanical composition, plant by plant, that looked living and vital, to frame and enhance yet not overwhelm the central eye.
- Research
- The artist researched various plant choices, striving to assemble a variety of visually interesting textures. Many of the flowers and greenery are from 3D models that the artist rendered individually and then hand composed in Photoshop. The rest of the digital painting was finished by hand-painting in Photoshop to cast shadows from one element to the next, push and pull light, and add surface detailing.
- Inspiration
- The artist sought to create a fantasy illustration depicting a lush, fresh and burgeoning botanical environment flourishing around an heroic eye. The eye itself is fantastical, with a conjunctiva (the covering of the globe) made of Michelangelo's white dolomite marble. In contrast to the cracked marble, the iris is glowing as if illuminated from energy within.
- Project Duration
- The project was in development for two weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
- Operation Flow
- The illustration is meant to be uplifting and hopeful by depicting a fantastical imagining of the greening of ophthalmology.
- Patents
- Copyrights belong to Cynthia Turner, 2023
- Image Credits
- Image #1: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #2: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #3: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #4: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
Image #5: Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Ophthalmic Sustainability, 2023
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